Volume & Issue: Volume 7, Issue 28, March and April 2015, Pages 1-252 
Number of Articles: 13

Studying brand equity in terms of beliefs shaping consumers’ attitudes toward advertising through sport (football)

Pages 33-54

Seyed Hamid Khodadad Huosseini; Mahdi JafarZadeh Kenari; Ali Reza Bakhshi Zadeh