Sport Management Studies

Providing the communication model of factors affecting the development of money-making geography in Iranian basketball

Document Type : Research Paper

Authors

1 PhD Student in Sport management Kermanshah Branch, Islamic Azad University, Kermanshah, Iran.

2 Assistant Professor, Department of Sport Management, Kermanshah Branch, Islamic Azad university, Kermanshah, Iran

3 Assistant Professor, Department of Sport Management, Physical Education Research Institute, Tehran, Iran

Abstract
The present study was conducted with the aim of providing a communication model of factors affecting the development of money-making geography in Iranian basketball. The method of the present study was mixed (qualitative-quantitative). The statistical population of the study included the elites in the field of research. For this purpose, 13 people were identified as the research sample according to the purposeful sampling method. The research collection tools included a researcher-made questionnaire and a semi-structured interview. The validity of the questionnaire was examined according to the experts. Also, the reliability of this questionnaire was evaluated using Cronbach's alpha calculation method (α = 0.84). In the quantitative analysis of the research, Dematel method was used. The results showed that 6 general factors including knowledge, legal, technical, human, political and promotional factors were identified as effective factors on the development of money-making geography in Iranian basketball. According to the results, it was found that knowledge factors (network effect = 1.802), technical factors (network effect = 0.459) and human factors (network effect = 0.172) were identified as causal factors. Therefore, paying attention to knowledge, technical and human factors while forming other factors causes the geography of money making in Iranian basketball to develop.

Keywords

  1. Ahmadi, M. (2016). Geography of money making in Iran, profession and trade, 1-5. (Persian)
  2. Ashori, M. Kashef, M. Ghafari, Sh, Skandari, P. (2013). Sports Marketing and Revenue Sources of Sports Competitions, The First International Conference on Political Epic (with an Approach to Middle East Developments) and Economic Epic (with an Approach to Management and Accounting), Roudehen, Islamic Azad University, Roudehen Branch. (Persian)
  3. Barton, R., Aibinu, A. A., & Oliveros, J. (2019). The Value for Money Concept in Investment Evaluation: Deconstructing its Meaning for Better Decision Making. Project Management Journal, 50(2), 210-225.
  4. Bjärsholm, D. (2017). Sport and social entrepreneurship: A review of a concept in progress. Journal of Sport Management 31, 1–41.
  5. Di Simone, L., & Zanardi, D. (2020). On the relationship between sport and financial performances: an empirical investigation. Managerial Finance. 47 (6), 812-824.
  6. Huth, C. (2020). Who invests in financial instruments of sport clubs? An empirical analysis of actual and potential individual investors of professional European football clubs. European Sport Management Quarterly, 20(4), 500-519.
  7. Krašovec, A., & Haughton, T. (2011). Money, organization and the state: The partial cartelization of party politics in Slovenia. Communist and Post-Communist Studies, 44(3), 199-209.
  8. Leach, S., & Szymanski, S. (2015). Making money out of football. Scottish Journal of Political Economy, 62(1), 25-50.
  9. Mahmood, H. U., & Azuaga, C. I. (2021). Assessment of Strategies for Rural Women Participation in Commercial Palm Kernel Oil Production for Wealth Creation in Taraba State, Nigeria. International Journal of Agricultural Extension and Rural Development Studies, 8(2), 29-40.
  10. Marín-Vinuesa, L. M., Scarpellini, S., Portillo-Tarragona, P., & Moneva, J. M. (2020). The impact of eco-innovation on performance through the measurement of financial resources and green patents. Organization & Environment, 33(2), 285-310.
  11. Meyers, A. W., Coleman, J. K., Whelan, J. P., & Mehlenbeck, R. S. (2001). Examining careers in sport psychology: Who is working and who is making money? Professional Psychology: Research and Practice, 32(1), 5.
  12. Omondi-Ochieng, P. (2020). Financial performance of the United Kingdom's national non-profit sport federations: a binary logistic regression approach. Managerial Finance. 47 (6), 868-886.
  13. Owers, J. E., & Sergi, B. S. (2021). The ongoing contributions of spin-off research and practice to understanding corporate restructuring and wealth creation: $100 billion in 1 decade. Humanities and Social Sciences Communications, 8(1), 1-8.
  14. Ratten, V. (2014). Sport innovation: the role of social entrepreneurship and creativity in fostering sport related business activities. Presentation at the Research Colloquium on Societal Entrepreneurship and Innovation. Melbourne, Australia.
  15. Rezaei, E. (2015). Sports Marketing with Emphasis on New Earnings Methods, International Conference on New Research in Industrial Management and Engineering, Tehran, Ilia Capital Ideas Managers Company, 9-1. (Persian)
  16. Roberds, W. (2016). Review of Making Money: Coin, Currency, and the Coming of Capitalism by Christine Desan. Journal of Economic Literature, 54(3), 906-21.
  17. Ross, M. L., Gonzalez J. (2017). How to Make Money with Global Macro (a review).
  18. Scotto, M. J. (1996). Seven ways to make money from ISO 9000. Quality Progress, 29(6), 39.
  19. Salimian, M. Hoseini, S. (2016). Wealth Creation from Green Gold, 2nd International Conference on Entrepreneurship, Creativity and Innovation, Shiraz, Kharazmi Higher Institute of Science and Technology. (Persian)
  20. Suggs, W. (2009). Making Money--or Not--on College Sports. New Directions for Institutional Research, 144, 19-31.
  21. Turner, P., & Shilbury, D. (2010). The impact of emerging technology in sport broadcasting on the preconditions for interorganizational relationship (IOR) formation in professional football. Journal of sport management, 24(1), 10–44.
  22. Wood, A., Griffin, T., Turner, D., Moore, M., Rogers, V., & Jefferson, T. (2016). Money Making: Ultimate Guide to Learn How to Make Money Quickly and Easily by Selling on, Amazon FBA, Etsy and eBay.

 

Sport Management Studies
Volume 16, Issue 83
March and April 2024
Pages 33-50

  • Receive Date 05 April 2021
  • Revise Date 08 October 2021
  • Accept Date 24 January 2022

Home

Publication Ethics

Submit Manuscript

News

Journal Metrics

Contact Us