Sport Management Studies

Designing a model for the development of digital sports diplomacy in the Islamic Republic of Iran

Document Type : Research Paper

Authors

1 PhD student in Sports Management, Islamic Azad University, Aliabad Katoul Branch

2 Department of physical education and sport sciences, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran

3 Assistant Professor of Physical Education, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran

Abstract
The purpose of this study was to design a model for the development of digital sports diplomacy in the country. This research was a component of applied research in terms of purpose and a combination of qualitative and quantitative (mixed) research in terms of implementation method. The statistical population of this study, according to the type of research in which it is about sports diplomacy, includes all experts in the field of sports diplomacy and international relations; Faculty members of sports management in the country; He was in charge of the international relations of the federations. Data analysis method in the qualitative part using the foundation data theory and Glaser approach and in the quantitative part to confirm the conceptual model arising from the foundation data theory of structural equation modeling using Smart PLS software شد. The findings showed that there are a total of 6 factors for the development of digital sports diplomacy in the country, including "needs building", "capacity building", "structuring", "branding", "planning" and "development policies". "ای". Also, the results of structural equation modeling indicated the fit of the research model and all paths were positive and significant. In a general conclusion, it should be acknowledged that in order to develop digital sports diplomacy as much as possible, executive structures should be created in the digital tools development program and policies should be made in this regard, to meet the needs of people in this branch of sports diplomacy.

Keywords

Main Subjects

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Sport Management Studies
Volume 15, Issue 80
September and October 2023
Pages 237-266

  • Receive Date 20 June 2022
  • Revise Date 27 August 2022
  • Accept Date 30 August 2022

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