Document Type : Research Paper
Authors
1 Ph.D. in Sport Management, Secretary of Physical Education of Fars Province General Education Department
2 Associate Professor at Department of Sport Management, Faculty of Physical Education and Sports Sciences, Tehran University, Tehran, Iran
3 Department of Sport Management, Yasooj Branch, Islamic Azad University, Yasooj, Iran
4 Department of Physical Education and Sports Sciences , Dariun Branch, Islamic Azad University, Dariun, Iran
Abstract
The purpose of this study was to design a model for implementing the strategies of the Iranian Football Federation with a balanced scorecard method. The research method is descriptive and applied in terms of purpose. The research data were collected in a field and in a mixed manner (quantitative and qualitative). The statistical population in the quantitative section, including federation officials and football delegations and managers of the country's first level football clubs, was 75 people (and in the qualitative section 12 football experts). The research questionnaire was to determine the perspectives of the strategies. To analyze the data, a small percentage of the frequency and in the qualitative part of the experts' opinions, logical induction method and strategic council meetings were used. The findings showed that in national football, five perspectives There is finance, localization, customer, internal processes, and growth and learning. 33 strategic goals and 36 metrics were determined, and 39 actions and initiatives were developed. Qualitative empowerment of human resources in the perspective of growth and learning will facilitate the realization of perspective strategies of processes and will help the authorities to calculate the indicators and standards of professional football and design and implement the native model of professional football. With the strategic goals, measures and initiatives of the Football Federation in perspective In addition to the implementation of strategy, it is capable of creating the ground for the realization of the long-term goals of the country's football.
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