Sport Management Studies

Investigating the Factors Affecting the Synchronization of Iran's Sports Industry with the Prevalence of Covid-19 Virus

Document Type : Research Paper

Authors

Akbar Agha Zadeh 1
Sheida Ranjbari 2
Farrokhleqa Najaf Zadeh 3

1 Department of Physical Education, Urmia Branch, Islamic Azad University, Urmia, Iran

2 Assistant Professor of Sport Management, Department of Physical Education, Urmia Branch, Islamic Azad University, Urmia, Iran

3 Assistant Professor of Sport Management, Department of Physical Education, Malekan Branch, Islamic Azad University, Malekan, Iran

https://doi.org/10.22089/smrj.2020.8730.2978
Abstract
The aim of this study is to investigate and implement the factors affecting the synchronization of Iran's sports industry with the prevalence of Covid -19 virus. The present research method was mixed and implemented qualitatively-quantitatively. In order to investigate the research, the opinions of some managers of the present research samples included some managers of sports production workshops, managers of sports businesses, as well as some university experts who were aware of the research topic. The data collection tool was an interview and a researcher-made questionnaire. The validity and reliability of this tool were examined and confirmed according to the common methods. In order to analyze the research data, coding methods in the qualitative part and structural equation method in the quantitative part were used. All the data analysis process of the present study was performed in SPSS and PLS software. The results of the present study showed that in order to synchronize the Iranian sports industry with the prevalence of Covid -19 virus, it is important to pay attention to technical, managerial, supportive and sales factors. The results showed that technical factors are the most important factor in synchronizing the Iranian sports industry with the prevalence of Covid -19 virus.

Keywords

Sports Industry
Covid-19 Virus
Crisis

Subjects

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Sport Management Studies
Volume 12, Issue 62
October & November
September and October 2020
Pages 251-264

  • Receive Date 11 April 2020
  • Revise Date 31 May 2020
  • Accept Date 02 June 2020

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