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Designing a Pattern of Fandom Culture Development in the Iranian Premier League

Document Type : Research Paper

Authors

1 Ph.D. Student in Sport Management, Department of Physical Education and Sports Science, Najafabad Branch, Islamic Azad University, Najafabad, Iran

2 Assistant Professor, Department of Physical Education and Sports Science, Najafabad Branch, Islamic Azad University, Najafabad, Iran

Abstract

One of the approaches to income generation and sustainable economic development of the clubs in the countries owning football is the development of fan culture. The purpose of the present study was to design a Pattern of Fandom Culture Development in the Iranian Premier League. This is a qualitative research performed by applying data base hypothesis. The research population of this research included well-aware scholars in the field of research, and the sampling was done purposely with the snow-ball method. Here the data were hypothetically saturated after 15 interviews. Data were analyzed in three stages of open coding, axial coding, and selective coding. The results of the research revealed 79 preliminary codes classified from the interviews and 23 subjects were extracted ، that include causal conditions (individual values, specialization, dependency, brand identity and shared identity), contextual conditions (cultural context categories, social contexts, media contexts, infrastructure contexts, and quality), interventions (celebrities, politics, attitudes, economics, and interests), strategies (pathology and rooting, cognition, applying native patterns of culture, skills training and learning and support) and outcomes (behavioral, cultural, and social outcomes). Therefore, sport managers and authorities in Iran should consider these variables as important factors in developing a culture of advocacy and fan.

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References
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Sport Management Studies
Volume 12, Issue 62
October & November
September and October 2020
Pages 221-250
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History
  • Receive Date: 30 December 2019
  • Revise Date: 25 March 2020
  • Accept Date: 19 April 2020
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