Keywords = Consumer Behavior
Number of Articles: 4

The role of e-sports in the behavior of consumers in the market of sports products

Volume 14, Issue 74, September and October 2022, Pages 301-326

https://doi.org/10.22089/smrj.2022.11310.3486

seyed farshid mirmohammadian toutkaleh; leila ghorbani

Factors Affecting the Attendance of Iran National Football Team Fans in the 2018 FIFA World Cup Based on the Consumed Values Theory

Volume 12, Issue 60, July and August 2020, Pages 103-124

https://doi.org/10.22089/smrj.2019.6731.2401

Mehdi Salimi; Mohammad Soltan Hosseini; Mohsen Tayebi; Amir Hesam Rahimi

Decision Making Styles of Sporting Wear Consumers

Volume 9, Issue 45, November and December 2018, Pages 155-174

https://doi.org/10.22089/smrj.2018.1088

Mehdi Falahati; Alireza Elahi; Hossein Akbari Yazdi

Examining the Conceptual Model of Sport Spectator Segmentation with PCM and SLIM Approach

Volume 9, Issue 46, January and February 2018, Pages 31-50

https://doi.org/10.22089/smrj.2017.3965.1766

aliA Malekian; Farshad Tojari; Zahra Haji Anzahaei