Document Type : Research Paper
Authors
1 Ph.D. Student of Sport Management, Azad University Central Tehran Branch
2 Professor of Sport Management, Azad University Central Tehran Branch
3 Assistant Professor of Sport Management, Azad University Central Tehran Branch
Abstract
Segmenting of the sport participants and awareness of their participation goals has always been one of the targets of sport marketers. The aim of the present study is to examining the conceptual model of sport spectator segmentation with PCM and SLIM approach. 670 male football spectator in the age range of 18 to 65 years who watched premier league randomly and voluntary were completed measuring scale of participation football fans (Beaton et al, 2009) and measuring scale variation of participation outcomes (Gould et al, 2008).The results of constructive equations indicate that the conceptual model based on integration of psychological continuum model and serious leisure inventory and measure has a great fitness. In conclusion, the integration of psychological continuum model and serious leisure inventory and measure can use to Segmenting of the sport participants and awareness of their participation goals to guide researchers and marketers to design targeted marketing strategy.
Keywords
Main Subjects
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