Volume 15 (2023-2024)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017-2018)
Volume 8 (2016-2017)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Keywords = word of mouth
Number of Articles: 4
Presenting a model of the effect of advertising component on the behavioral tendencies of customers of sports complexes in Tehran with regard to the mediating role of non-approval of expectations
Articles in Press, Accepted Manuscript, Available Online from 24 January 2023
The role of e-sports in the behavior of consumers in the market of sports products
Volume 14, Issue 74, September and October 2022, Pages 301-326
Role of the Characteristics of Information Source in Word of Mouth Advertising of Sports Apparel
Volume 9, Issue 42, July and August 2017, Pages 113-136
The influence of the word of mouth on consumer based brand equity creation in sport service
Volume 7, Issue 31, November and December 2015, Pages 85-104