Determining the ability of consumer mental processes (athlete and non-athlete) of sports products according to the role of neuromarketing of domestic and foreign brands

Volume 15, Issue 79, July and August 2023, Pages 167-184

https://doi.org/10.22089/smrj.2023.12191.3631

Reyhaneh Ajudan gharaee; Mohammad Reza Esmaeilzadeh Ghandehari; Ali ghanae chamanabad; Ehsan Tahame

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