Document Type : Research Paper
Authors
- Reyhaneh Ajudan gharaee 1
- Mohammad Reza Esmaeilzadeh Ghandehari 2
- Ali ghanae chamanabad 3
- Ehsan Tahame 4
1 Phd.student of Physical education department, Mashhad branch, Islamic Azad university, Mashhad, Iran
2 Associate professor of Physical education department, Mashhad branch, Islamic Azad university, Mashhad, Iran
3 Associate professor of the faculty of educational sciences and psychology and a member of the cognetive science research core of Ferdowsi university of Mashhad, Iran
4 Assistant Professor, Department of Medical Engineering, Mashhad Branch, Islamic Azad University, Mashhad, Iran
Abstract
The purpose of this study was to analysis of the electroencephalography signal to assess the effect of internal & external -sport advertising and attitude of athletes and non-athletes among them. In this study “Internal and external sport advertising “was independent variable and “Brain wave activity “and “attitude of athlete and non-athlete” are dependent variable. This research is applied in terms of purpose and in nature is semi-experimental. Statistical community of the present study consist of 32 university students, including athlete and non-athlete men and women, 16 athlete and 16 non-athletes that all right-handed in the age category 20-35 years and no history of illness and surgery in the head. Information for quantitative analysis using Matlab19 software and SPSS 22. Data analysis was performed using descriptive and inferential statistics Kolmogorov-Smirnov Test was used for study normality of data distribution and was used paired T Test analysis of variance with repeated measures and the approach of Wilks Lambda to test the hypothesis. Results showed differences in the impact of external sport advertisement on the attitude in athletes and non-athletes’ groups.
Keywords
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