Author = Mohsen Behnam
Number of Articles: 5

The influence of the word of mouth on consumer based brand equity creation in sport service

Volume 7, Issue 31, November and December 2015, Pages 85-104

Mohsen Behnam, Mahrokh Modiri, Seyedeh Zahra Hashemi

The influence of advertising appeal on future intention and consumer’s attitude toward advertisement in sport service

Volume 7, Issue 30, July and August 2015, Pages 35-54

Mohsen Behnam, Mahmoud Godarzi, Mehrzad Hamidi

The shock effect of managerial change on team performance in the Iranian Football Pro League and selected European Leagues

Volume 6, Issue 27, January and February 2015, Pages 47-62

Mohsen Behnam, Hamid Reza Ahmadi, Hussein Bakhshandeh

Sport managers’ challenges in Iran

Volume 6, Issue 22, March and April 2014, Pages 39-62

Seyed Nasrelah Sajjadi, Mohsen Behnam, Zahra Hashemi