Document Type : Research Paper

Author

Associate Professor, Islamic Azad University Damghan Branch

Abstract

The purpose of the study was to examine the effect of social and physical environmental factors on spectator’s attendance in soccer premier league of Iran. Instrument for this study was a researcher-made tool developed using information attained from studies by Zhang and Pease (1995), Kasky (1994), and Lee (2000). Reliability of the questionnaire was determined by senior experts in the field and was confirmed by explorative factor analysis. In addition, the validity of the questionnaire was confirmed by Cronbach’s alpha (α = 0.92). Statistical sample of research included 1385 spectators over 15 years of age, who were recruited through random stratified sampling. The exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) with LISREL were used for data analysis. The results showed that social and physical environmental factors have significant relation with spectators’ desire to attend.

Keywords

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