TV and Public Sport Development: A Grounded Theory

Arabnarmi, Batool; Goodarzi, Mahmood; Sajadi, Seyed Nasrollah; Khabiri, Mohammad

doi:10.22089/smrj.2017.902

Document Type : Research Paper

Authors

¹ Ph.D. of Sport Management, University of Tehran

² Professor of Sport Management, University of Tehran

³ Associate Professor of Sport Management, University of Tehran

https://doi.org/10.22089/smrj.2017.902

Abstract

The purpose of this study is to clarify the role of TV in development of public sport. This is a qualitative study using the Grounded Theory method. Data were collected through review of documents and interviews. Theoretical saturation was achieved after 21 deep and semi-structured interviews with experts and managers in sport and media fields. Categories were identified after completing the process of coding and data abstraction. Two approaches were used for content analysis of documents: the TV’s position in the public sport planning documents, and the position of public sport in national TV documents. The model was designed according to systematic model of Strauss and Corbin (1994). Inappropriate approach to public sport was identified as core phenomenon, and other categories were organized around this core phenomenon based on the paradigm model. These categories include casual conditions, contextual and intervening conditions, strategies, and consequences. Some of the casual conditions were: lack of financial appeal of public sport for TV and limited interaction between the organizations responsible for public sport and TV networks. Contextual and intervening conditions included poor performance of networks related to the field of health, not attractive public sport for television viewers, and audience tendency to watch TV for entertainment. Consequences included public sport little contribution of primetime and the restricted role of television in motivation and awareness of physical activity. Finally, arose from the data, recommendations are presented based on existing conditions.

Keywords

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Sport Management Studies

TV and Public Sport Development: A Grounded Theory

References

References

Volume 8, Issue 40
January and February 2017
Pages 17-38

TV and Public Sport Development: A Grounded Theory

References

References

Volume 8, Issue 40January and February 2017Pages 17-38

Volume 8, Issue 40
January and February 2017
Pages 17-38