The Position of Selling Foreign Second-Hand Sporting Goods from Customers’ Point of View

Mansoori, Hosein; Izadi, Behzad; Sadeghi Boroojerdi, Saeed

doi:10.22089/smrj.2016.877

Document Type : Research Paper

Authors

¹ M.Sc. Students Sport Marketing Management, University of Kurdistan

² Assistant Professor, Sport Management, University of Kurdistan

³ Professor, Sport Management, University of Kurdistan

https://doi.org/10.22089/smrj.2016.877

Abstract

The purpose of this study was to investigate foreign second-hand sporting goods sales from customers’ point of view. The research methodology in terms of purpose was developmental, and in terms of the nature of the data was confirmatory mixed research consisting of qualitative and quantitative sections. The necessary data were gathered through interviews, observation, and review of the relevant theoretical questionnaires. Confirmatory factor analysis was used to test the strength and significance of each variable’s contribution to foreign second-hand sporting goods scale using PLS software. Reliability was assessed using the Cronbach’s alpha coefficient of 0.806. The statistical population included the customers of foreign second-hand sporting goods in Kurdistan province, of which 234 people were selected as sample. Based on the results, the social dimension was deleted from the final model because of very low effect size, and the analysis was conducted on the remaining four components (i.e. originality, economy, tourism or recreation, and place). The results showed that the brand originality had the highest impact on the sales of sporting goods (0.50).

Keywords

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Sport Management Studies

The Position of Selling Foreign Second-Hand Sporting Goods from Customers’ Point of View

References

References

Volume 8, Issue 39
November and December 2016
Pages 155-170

The Position of Selling Foreign Second-Hand Sporting Goods from Customers’ Point of View

References

References

Volume 8, Issue 39November and December 2016Pages 155-170

Volume 8, Issue 39
November and December 2016
Pages 155-170