Document Type : Research Paper
Authors
Abstract
The purpose this study was design structural equation model of brand social identity on reputation of the club in premier league football fans. All statistical community spectators watching football for over 18 years, the two teams were Traktorsazi and Esteghlal, Tabriz of Yadegare Emam stadium in season 92-93. Since the volume of the statistical population of more than 65,000 people, according to Morgan statistical sample, 384 subjects were selected to collect data from a stratified random sampling method was used. The results showed that there was a significant positive relationship between the brand social identity with reputation (p<0.05).
Keywords
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