Document Type : Research Paper

Authors

1 physical education teacher/education office Babol

2 PE teacher/ Babol education office

3 PE teacher/Babol /education office

Abstract

The purpose of this study was to relationship between service quality and aesthetic dimensions with customer's loyalty to public and private pools in mazandaran province. Descriptive research, correlational research that has been conducted in this field. 380 people from the private and public pools as customer’s sample was determined using simple random sampling. Data collection aesthetics questionnaire Soleimani, Service Quality questionnaire Liu & Loyalty Questionnaire Lim, with Likert scale was used with five values. For data analysis, using Pearson correlation and Shannon entropy, SPSS20 software. Data analysis showed that significant differences between the study community aesthetic and its subsidiaries, Service quality and its subsidiaries, with loyalty. There is no significant relationship between ages at testing the loyalty. There are significant differences between male and female customer loyalty. There is no significant difference between the educations of customer loyalty, according to the study. There was no difference between the aesthetic aspects of indoor pools. There was no difference between the service quality aspects of indoor pools. Also the weight of dimensions is not a priority quality services to customer loyalty in sports pools with aesthetic aspects.

Keywords

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