نوع مقاله : مقاله پژوهشی

نویسندگان

1 آموزگار تربیت بدنی/آموزش و پرورش بابل

2 دبیر تربیت بدنی/ آموزش و پرورش بابل

چکیده

هدف از پژوهش حاضر، بررسی رابطه ابعاد زیباشناختی و کیفیت خدمات با وفاداری مشتریان استخرهای دولتی و خصوصی استان مازندران بود. روش پژوهش توصیفی و از نوع پژوهش­های همبستگی که به صورت میدانی انجام شده است. 380 نفر از مشتریان استخرهای دولتی و خصوصی به عنوان نمونه آماری به روش نمونه­گیری تصادفی ساده تعیین گردید. ابزار جمع­آوری اطلاعات، پرسشنامه زیباشناسی سلیمانی با مقیاس پنج ارزشی لیکرت بود، پرسشنامه کیفیت خدمات لیو و پرسش­نامه وفاداری لیم مورد استفاده قرار گرفت. برای تجزیه و تحلیل آماری داده­ها از ضریب همبستگی پیرسون و آنتروپی به وسیله نرم افزار آماریاس. پی اس. اس نسخه 20 استفاده شد. تجزیه و تحلیل داده­ها نشان داد بین زیبا­شناختی و زیر مجموعه­های آن، کیفیت­خدمات و زیرمجموعه­های آن با وفاداری در جامعه تحت بررسی رابطه معنادار وجود دارد. بین سن آزمودنی­ها با وفاداری در جامعه تحت بررسی رابطه معنادار وجود ندارد. بین میزان وفاداری مشتریان زن و مرد در جامعه تحت بررسی اختلاف معناداری وجود دارد. بین میزان وفاداری مشتریان بر حسب میزان تحصیلات در جامعه تحت بررسی اختلاف معنا­داری وجود ندارد. بین ابعاد مختلف زیباشناختی در استخرهای سرپوشیده تفاوت معنی­داری وجود ندارد. بین ابعاد مختلف کیفیت خدمات در استخرهای سرپوشیده تفاوت معنا­داری وجود ندارد. همچنین با توجه به وزن ابعاد مورد بررسی،کیفیت خدمات در وفاداری مشتریان به استخرهای ورزشی در مقایسه با ابعاد زیباشناختی در اولویت قرار ندارد.

کلیدواژه‌ها

عنوان مقاله [English]

Relationship between Service Quality and Aesthetic Dimensions with Customer's loyalty

نویسندگان [English]

  • mohammadbagher forghani ozrudi 1
  • mehdi masomi shob 2
  • majid sadeghi 2

1 physical education teacher/education office Babol

2 PE teacher/ Babol education office

چکیده [English]

The purpose of this study was to relationship between service quality and aesthetic dimensions with customer's loyalty to public and private pools in mazandaran province. Descriptive research, correlational research that has been conducted in this field. 380 people from the private and public pools as customer’s sample was determined using simple random sampling. Data collection aesthetics questionnaire Soleimani, Service Quality questionnaire Liu & Loyalty Questionnaire Lim, with Likert scale was used with five values. For data analysis, using Pearson correlation and Shannon entropy, SPSS20 software. Data analysis showed that significant differences between the study community aesthetic and its subsidiaries, Service quality and its subsidiaries, with loyalty. There is no significant relationship between ages at testing the loyalty. There are significant differences between male and female customer loyalty. There is no significant difference between the educations of customer loyalty, according to the study. There was no difference between the aesthetic aspects of indoor pools. There was no difference between the service quality aspects of indoor pools. Also the weight of dimensions is not a priority quality services to customer loyalty in sports pools with aesthetic aspects.

کلیدواژه‌ها [English]

  • Aesthetic
  • Quality of Service
  • Customer loyalty
  • Pool
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