Sport Management Studies

Developing a Strategic Plan for Scientific Sport Management Association of Iran

Document Type : Research Paper

Author

Abstract
The purpose of this study was developing a strategic planning for scientific sport management association of Iran. This research was an applied research, based on data collection was a field research and Descriptive - Analytic. The statistical population of this research was all sport management specialist of Tehran that was included all masters and PhD Student of State universities and all members of the sport management association. The size of statistical population was 64 Specialists. Statistical sample size based on Morgan Sample size table estimated 44. Data collection was done by a researcher made questionnaire that its Validity was confirmed. Questionnaires was used for Data gathering. To describe the variable statistical methods for measurement of central tendency (mean),the attitude indicate distribution (standard division), Draw a frequency table, the figures and KMO and Bartlet test were used. In the deductive statistics, Fridman and Factor analysis were used. For other Items in strategic planning, according to the subject, SWOT analysis were used. According to the findings, the vision, mission Statement and Long- term goals were indicated. Strengths, Weaknesses, Opportunities and Threats were ranked and used in - Internal & External (IE) Matrix that according to the results, the position of the association was in the Conservative position. According to the results of the - Internal & External (IE) Matrix, SWOT matrix was designed. 10 strategies were obtained from the 4 sections of the - Internal & External (IE) Matrix and finally designed the corporation planning for each strategy.

Keywords

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Sport Management Studies
Volume 7, Issue 32 - Serial Number 32
November and December 2015
Pages 97-118

  • Receive Date 06 February 2013
  • Revise Date 04 February 2016
  • Accept Date 07 August 2013

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