Sport Management Studies

Identification of Potential Market, Practical Applications, and Marketing Strategies for SMOPod

Articles in Press

Document Type : Research Paper

Authors

mehdy rasooli 1
Sadegh Shahabadi 2

1 Department of sport marketing and commercialization , sport sciences research institute of Iran, ,Tehran, Iran

2 Graduate in Electrical Electronics from Islamic Azad University, South Tehran Branch

https://doi.org/10.22089/smrj.2025.17882.4142
Abstract
In recent years, innovative sports technologies have become essential tools for enhancing athlete performance and developing sports infrastructure. SMOPod, an interactive technology-based device, is designed to measure and analyze reaction time, neuromuscular coordination, and motor balance. This study employs a mixed-methods approach and qualitative content analysis to examine the potential market, practical applications, and marketing strategies for SMOPod in Iran. In the first phase, a competitor analysis revealed that similar products, such as FitLight and BlazePod, primarily target the professional sports and rehabilitation markets. In the second phase, semi-structured interviews were conducted with 10 experts in sports science and sports marketing. The findings indicate that SMOPod can establish a unique position in Iran’s market by focusing on six key areas: professional sports, rehabilitation, research and education, children’s training, specialized occupations, and sports advertising. Additionally, marketing strategies such as collaboration with top coaches, organizing educational events, gamification, and digital advertising were proposed for market expansion. Ultimately, the study suggests that, beyond competing with similar foreign products, SMOPod can achieve sustainable growth in Iran’s sports industry by leveraging local opportunities and innovative marketing models.

Keywords

SMOPod
Sports Marketing
Sports Technology
Mixed-Methods Approach
Motor Rehabilitation

Main Subjects

Sport Management Studies

Articles in Press, Accepted Manuscript
Available Online from 02 August 2025

  • Receive Date 30 March 2025
  • Revise Date 20 May 2025
  • Accept Date 09 July 2025

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