Document Type : Research Paper

Authors

• hamidreza Ghezlselou ¹
• Nasser bay ²

¹ Associate professor in sport management

² Assistance professor in sport management, Islamic Azad University, Azadshahr Branch

Abstract

purpose of this research was to identify the entrepreneurial opportunities of the Turkmen Sahra equestrian. The current research was a mixed exploratory research. In the qualitative phase of the research, 15 experts participated in semi-structured interviews using the snowball sampling method. The statistical population of the research includes tourists, line managers and competition course staff, horse event judges, traders active in the horse industry, horse equipment and tool sellers, trainers and trainers of horse riders, horse riders, owners of horse clubs and horse breeders, agricultural experts. Active in the field of nutrition and breeding and pedigree, the human resources of stables of equestrian complexes, local residents active in course competitions, tourism agencies and veterinarians active in the course of competitions and horse health were 150 people were selected by purposefully sampling method. The research tool was a questionnaire extracted from the qualitative phase of the research, which included the variables of entrepreneurial opportunities of holding an event, entrepreneurial opportunities of horse breeding, entrepreneurial opportunities of horse tourism, entrepreneurial opportunities of treatment, and entrepreneurial opportunities of logistics, which after evaluating the reliability of the qualitative phase Using recoding method (α≥0.73) and quantitative phase reliability using Cronbach's alpha method (α≥0.71) was used. In order to analyze the data, partial least squares technique was used using Smart PLS-3 software and SPS software. The results of the data analysis showed that the entrepreneurial opportunities of horse tourism and the entrepreneurial opportunities of holding competitions have the highest path coefficient.

Keywords

• equestrian tourismو equestrian entrepreneurship
• Equestrian collections
• event-oriented entrepreneurship

Main Subjects

• Sports Tourism and Marketing