Document Type : Research Paper
Authors
1 PhD student in sports management, University of Mohaghegh Ardabili
2 PhD student in sports management, Urmia University
3 PhD student in sports management, University of Urmia
4 Assistant Professor of sport management, Department of Motor behavior and sports management, Faculty of Sports Sciences, Urmia University, Urmia, Iran.
Abstract
The purpose of this research was to investigate the effect of artificial intelligence technology on the development of sports startups with the mediating role of sports entrepreneurship. The research method is applied in terms of purpose and descriptive in terms of collection, which is quantitative in terms of research approach. The statistical population was sports management professors, experts in science and technology park, and sports startups and entrepreneurs in Tehran and Alborz provinces. The sample size was determined based on Cohen's method of 232 people, and due to the existence of incomplete questionnaires, 224 questionnaires were analyzed. The measurement tools were standard questionnaires, the validity of the questionnaires was determined using diagnostic, convergent and divergent validity criteria, and the reliability of artificial intelligence, sports startups and sports entrepreneurship questionnaires was determined using Cronbach's alpha coefficient 0.88, 0.81 respectively and 0.85 was reported, which shows that all three questionnaires have good reliability. To analyze the research hypotheses, the structural equation model was used by SPSS19 and AMOS23 software. The findings of the research showed that artificial intelligence technology has an effect on sports startups and sports entrepreneurship 0.14 and 0.37, respectively, and sports entrepreneurship has a 0.58 effect on sports startups. Therefore, it can be concluded that based on Baron and Kenny's table, the mediating type of sports entrepreneurship in the effect of artificial intelligence technology on the development of sports startups is full mediating.
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