Document Type : Research Paper
Authors
1 tehran university
2 Farabi Campus University
3 Tarbiat Modares University
4 tehran University
Abstract
This research was conducted with the aim of investigating the role of bricolage in exploiting opportunities in small and medium sports businesses. This research is in terms of mixed method, in terms of developmental-applicative goal, and in terms of strategy, it is meta-composite in the review section and Delphi and thematic analysis in the qualitative section. The research community consisted of 11 academic experts in the qualitative section and 6 sports entrepreneur leaders in the narrative research section, who were selected in a purposeful way. Based on the findings, in the first step, 19 indicators were identified from 17 articles by meta-combining the background. In the second step, in interviews with university experts, 33 indicators were extracted using the theme analysis method and 27 indicators were confirmed using the Delphi method. Cronbach's-alpha was checked and in the third step, 35 themes from the lived experience of 6 sports entrepreneur leaders were identified by the research narrative method, and the coding reliability was confirmed by the Holstein reliability coefficient method, which finally after combining and integrating the steps of 47 components in the form of 5 integration factors. Opportunities, initiative and creativity, creation and recognition of opportunity, growth of capital, goods and services and development of knowledge and opportunity were identified as dimensions and indicators. The results of the research indicate that bricolage can be effective in exploiting opportunities in sports businesses by creating and developing new opportunities in crises and using the least resources and with the minimal facilities available.
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