Document Type : Research Paper

Authors

1 Sport sciences research institute

2 Assistant Professor of Sport Management, Payam Noor university, Ahvaz, Iran

3 Department of physical education and sport sciences, Sanandaj branch, Islamic Azad U niversity, Sanandaj, Iran.

4 Associate Professor of Sport Management, Departmen of Physical education, Ilam University, Ilam, Iran

Abstract

The purpose of the current research was to identify categories related to sports investment in Tehran province and provide a model.
This research was applied in terms of purpose, which is part of analytical exploratory research. It is also a qualitative research in terms of the nature of research. The statistical population of the research was all top managers and heads in sports and youth departments in Tehran province, heads of sports boards, sports project funders, club owners, sports equipment manufacturers and distributors, and sports management professors in Tehran province. Sampling was done in a non-random and purposeful manner and a semi-structured in-depth interview was conducted with a total of 14 experts. Data analysis was analyzed through open, axial and selective three-stage coding in the form of granded theory method. The findings showed that five dimensions are related to sports investment in Tehran province. Investment assumptions, special capacities, investment areas, investment criteria and consequences were different sectors. Investors' familiarity with these factors will lead to greater awareness of investing in sports in Tehran province, which will result in accuracy in investment and longer presence of funds based on the accurate selection of investment areas and criteria.

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