Document Type : Research Paper
Author
Abstract
Aim of this study was Investigation of sport marketing capacity its in order to development sports fields in Iran with emphasis on material arts. The statistical study were sports managers association of Karate, Teakwondo and Wusho, Cultural heritage and tourism managers and mass media related with sport that were about 77 people. Research sample included 40 that were selected sampling choice. Research methods for collecting the data that made the questionnaire, the validity and reliability of the polls was used (α═0/79). For analysis of research data was used of peyrson correlation test and multiple regression analysis. There is a positive and meaningful relation between sports fields’ development and push factors, pull factors, sponsor, group media, and also negative and meaningful relation between sports fields’ development and constraints. The results also identify potential martial arts in sports marketing, sports marketing share for each of the factors in the development and promotion of sports fields in the country to define.
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