Sport Management Studies

Designing a model of the role of membership in social networks on the occurrence of FOMO syndrome among fans of Premier League clubs

Document Type : Research Paper

Authors

1 PhD Student in Sports Management, Boroujerd Branch, Islamic Azad University, Boroujerd, Iran

2 Assistant Professor, Department of Sports Management, Arak Branch, Islamic Azad University, Arak, Iran

3 Assistant Professor, Department of Sports Management, Boroujerd Branch, Islamic Azad University, Boroujerd, Iran

Abstract
The present study was designed and implemented with the aim of designing a model of the role of membership in social networks on the occurrence of FOMO syndrome among fans of Premier League clubs. The current research was mixed in terms of practical purpose, in terms of descriptive-survey data collection method and based on the research approach. The statistical population of the present research in the qualitative part included academic professors familiar with virtual space, fans, and professors of psychology and sociology familiar with Mobo syndrome. Purposive sampling method was used to select the interviewees. This sampling continued until theoretical saturation was reached and finally 15 people were selected as a sample. Also, the statistical population in the quantitative part of the research includes all the fans who followed the pages of Persepolis (7.8 million people) and Esteghlal (3.5 million people) on Instagram. The maximum number of samples in Morgan's table was used (384 people). The stratified sampling method was random. The tools of the current research included semi-structured interviews and a questionnaire (18 items and 2 main components in Likert form). In order to examine the data of the qualitative part, open, axial and selective coding was used, and in the quantitative part, the method of structural equation modeling was used. The results of the present study showed that social media has an effect on the incidence of FOMO syndrome (t value greater than 1.96).

Keywords

Main Subjects

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Sport Management Studies
Volume 15, Issue 82
January and February 2024
Pages 247-260

  • Receive Date 12 July 2022
  • Revise Date 08 August 2023
  • Accept Date 27 August 2023

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