Sport Management Studies

Compilation of drivers and uncertainties affecting the sustainable income generation of professional sports Club in Iran

Document Type : Research Paper

Authors

zahra sohrabi 1
Mehrdad moharramzadeh 2
Abas Nghizadeh Baghi 3
Nasrin Azizian Kohan 3

1 PhD student, Department of Sports Management, Faculty of Psychology and Educational Sciences, Mohaghegh Ardabili University, Ardabil, Iran.

2 Professor of Sports Management, Department of Sports Management, Faculty of Psychology and Educational Sciences, Mohaghegh Ardabili University, Ardabil, Iran.

3 Associate Professor, Department of Sports Management, Faculty of Psychology and Educational Sciences, Mohaghegh Ardabili University, Ardabil, Iran.

https://doi.org/10.22089/smrj.2023.13623.3759
Abstract
As societies progress and become more complex, policy-making has increasingly revealed its shortcomings and inefficiencies. Among the causes of these inefficiencies, we can mention reductionism, misunderstanding of uncertainties and desire to achieve certainty, evolution of new patterns of cognition and oversimplification of the complexities of the human world.. Foresight is one of the fields of knowledge that is based on comprehensiveness and participation. Foresight means uncovering something that can make a systematic or fundamental difference in the coming years. One of the environments that is constantly exposed to many changes and has many uncertainties is the sports environment. In sports organizations, development is considered a fundamental issue and the concept of development in sports has an unbreakable link with the component of sustainable income generation. It can cause the development of sports and finally the development of income generation in Iranian sports. The current research is considered as a descriptive (non-experimental) research. This research is a compilation of internal and external stakeholders of drivers and uncertainties affecting the sustainable income generation of professional sports clubs in Iran based on purposeful sampling and snowball selection, and finally the findings indicate that It is that the increase of the sports budget and a better economic and financial view of professional sports and the presence of sponsors in the form of government sponsors or sometimes private sponsors are among the most important drivers of professional sports clubs.

Keywords

Foresight
Propulsion
Uncertainty
Income Generation
Professional Sports
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Sport Management Studies
Volume 15, Issue 79
July and August 2023
Pages 147-166

  • Receive Date 22 September 2022
  • Revise Date 20 November 2022
  • Accept Date 18 January 2023

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