Document Type : Research Paper
Authors
1 MSc graduated in Sport Management, Department of sport management, Faculty of Sport Sciences, Alzahra University, Tehran, Iran .
2 Ph.D in Sport Management, Associate Professor of Sport Management, Department of sport management, Faculty of Sport Sciences, Alzahra University, Tehran, Iran
3 Ph.D in Sport Management, Associate Professor of Sport Management, Physical Education and Sport Sciences Department, Humanities Faculty, Tarbiat Modares University, Tehran, Iran.
Abstract
The purpose of this study is to analysis of the dimensions of competitive intelligence of Tehran sports club managers. The statistical population of the study was all managers and experts of sports clubs in Tehran. Based on Cochran's formula, a sample of 384 people was determined as the research sample, which was selected from the statistical population of the study. The research tool was a revised competitive intelligence questionnaire whose validity and reliability were examined and confirmed. Binomial test and Spearman and Yu Mann-Whitney correlation tests were used to analyze the data and to design the model used the partial least squares (PLS) model. The study of correlation intensity showed that the relationship between social and strategic intelligence and market intelligence as well as social and strategic intelligence and competitors' intelligence is strong and the relationship between other components Are in the range of moderate intensity. According to the final model coefficients, competitors' intelligence had the most impact, followed by social and strategic intelligence, market intelligence and technological intelligence, respectively. According to the coefficients of the final model, the intelligence of competitors had the greatest impact. Finally, due to the higher coefficient of market intelligence in the present study, it is necessary for the managers of sports clubs to maintain and promote as much as possible competitive intelligence, Managers should distribute periodic survey sheets to gain more knowledge about their target market.
Keywords
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