Sport Management Studies

Foresight the main drivers of women's participation in sports

Document Type : Research Paper

Authors

maryam asadolahi 1
farshad tojari 2
negar arazeshi 2

1 Department Sport Management, Central Tehran Branch Islamic Azad University, Tehran, Iran

2 Department of Sports Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

https://doi.org/10.22089/smrj.2022.12674.3642
Abstract
The purpose of this research was to research the main drivers of women's participation in sports. This research was methodologically mixed (qualitative and quantitative) and its design was simultaneous. In the qualitative part, the research strategy was environmental scanning and in the quantitative part, futures research was the method of interaction analysis. The statistical population of this study was experts and reviewed resources that were purposefully selected and based on theoretical saturation and secondary sources, 14 experts in the field of women's sports were interviewed, including managers, officials and experts in women's sports. The data collection tool was a semi-structured interview and a checklist in the qualitative part and a questionnaire in the quantitative part. In order to analyze the data, the coding method was used in the interview analysis section and the structural analysis method was used in the futures section with the help of MICMAC software. The findings showed that the future of women's participation in sports is affected by 22 variables, but the five variables of healthy lifestyle, holding managerial positions, role and function of media, gender justice and investment in women's sports are driving Are changing the future of women's participation in sports. As a strategic conclusion, it should be considered that the realization of a favorable scenario for the future of women's participation in sports requires the attention and focus of policy makers and planners on the variables that can be changed to the purposeful change and improvement of the system.

Keywords

Foresight
strategic planning
women
sports participation
uncertainty

Subjects

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Sport Management Studies
Volume 15, Issue 81
November and December 2023
Pages 187-212

  • Receive Date 01 May 2022
  • Revise Date 17 October 2022
  • Accept Date 18 October 2022

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