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Examining the Challenges of Sport Business in COVID-19 Virus Period and Outlining Solutions

Document Type : Research Paper

Authors

1 Assistant Professor of Sport Management, Islamic Azad University, Kermanshah Branch

2 Assistant Professor of Sport Management, Jahrom University

3 Assistant Professor of Motor Behavior, Islamic Azad University, Kermanshah Branch

Abstract

The world is currently facing a much more serious crisis than in the past. COVID-19's crisis has seriously damaged many jobs and industries. Sports businesses are also among the most severely affected by the current crisis. Therefore, the aim of this study was to identify the challenges facing sports businesses. Methodologically, this research is qualitative research and its purpose is practical. The research population includes sports business owners. The results of the challenges were classified into two areas: structural and business. The structural level had two sub-branches, macro and micro. In the business challenges section, two sub-branches were infrastructure and human resources. Also, the solutions were presented by the research audience. Strategies for economic recovery in the post-Corona period were also identified, including political, structural, and economic solutions. Finally, sports authorities are encouraged to plan for business owners as soon as possible, taking into account the identified challenges, in order to prevent the closure and bankruptcy of most sports activists. Also, with the support of the government for sports businesses, to guide new investors, allow the growth of the price of sports services and amend the privatization laws in the current special circumstances.

Keywords

References
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Sport Management Studies
Volume 12, Issue 61
July and August 2020
Pages 265-288
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History
  • Receive Date: 06 May 2020
  • Revise Date: 19 June 2020
  • Accept Date: 04 July 2020
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