Sport Management Studies

Providing a Behavior Change Social Marketing Framework for Physical Activity in the Elderly

Document Type : Research Paper

Authors

Zahra Rohani 1
reza andam 2
Hassan Bahrololoum 3
zhaleh memari 4

1 PhD student/ Shahrood University of Technology, Shahrood, Iran

2 Association of sport management, Shahrood University of Technology,shahrood,iran

3 Association of sport management, Shahrood University of Technology, shahrood,Iran

4 Association of sport management, Alzahra University,Tehran,Iran

https://doi.org/10.22089/smrj.2020.8485.2898
Abstract
Social marketing seeks to develop constructive approaches to support the improvement of people's behavior. The purpose of this study was to present a social marketing model designed to change the behavior related to physical activity among the elderly. This study is practical and qualitative using a meta-synthesis approach. Using library studies method, the researcher reviewed different documents (books, articles, thesis & web pages) between 2000 and 2019. After screening stages, 44 sources were finally coded, and the main themes were identified. Internal reliability was obtained using Kapa index equal to 0.674 (p

Keywords

Social Marketing
Behavior Change
Elderly
Physical Activity
Meta-synthesis

Subjects

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Sport Management Studies
Volume 15, Issue 77
March and April 2023
Pages 65-98

  • Receive Date 15 February 2020
  • Revise Date 06 June 2020
  • Accept Date 24 June 2020

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