Document Type : Research Paper
Authors
1 PhD student/ Shahrood University of Technology, Shahrood, Iran
2 Association of sport management, Shahrood University of Technology,shahrood,iran
3 Association of sport management, Shahrood University of Technology, shahrood,Iran
4 Association of sport management, Alzahra University,Tehran,Iran
Abstract
Social marketing seeks to develop constructive approaches to support the improvement of people's behavior. The purpose of this study was to present a social marketing model designed to change the behavior related to physical activity among the elderly. This study is practical and qualitative using a meta-synthesis approach. Using library studies method, the researcher reviewed different documents (books, articles, thesis & web pages) between 2000 and 2019. After screening stages, 44 sources were finally coded, and the main themes were identified. Internal reliability was obtained using Kapa index equal to 0.674 (p
Keywords
Main Subjects
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