Document Type : Research Paper
Authors
Abstract
Sport and economy are governmental in Iran. This issue had many problems with them.One of the methods for exit of this situation is attention to marketing. Sport marketing is one of challenging issues in today’s sports clubs. Sport marketing is not fully known true for the sport communities in Iran. Purpose of this article was study of web based marketing in six clubs: Sepahan, Esteghlal, Zobe Ahan, Perspolis, Saba Batry and Traktor Sazi. Then, the findings were compared with six clubs from England and six clubs from Greece. The research method was descriptive and research instrument was marketing web browsing kriemadis’s (2010) cheek list. The research findings showed that of 42 points related with information factor, British clubs earned 41 points; Greek clubs received 35 points and finally Iranian clubs gained 20 points. However, although the Iranian clubs have been partly considering to information factor but in all of the sales, promotion, communication and data collection features were weaker than England and Greece clubs. So, whit the growing web position in contemporary marketing, Iranian clubs require to wide and fundamental revision in their websites.
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