Document Type : Research Paper
Authors
1 PHD student sport managment, University of kurdistan, Sanandaj, Iran
2 Prefoser of Sport management, University of Kurdistan, Sanandaj, Iran
3 sport management, University of Razi
Abstract
The positive reputation of the sport teams is the most important intangible asset that somewhat determines their success. Therefore, the purpose of this study was the The Influence of the dimensions of Sport Team Reputation on Team Identification and The spectators’ Attendance Intention. Present research’s method is descriptive - correlation. The population and sample of the research includes members of the Persepolis team's telegram channel (1337926). 525 people of them were randomly selected. For the measurement of the variables of the research, some questionnaires were used, that their formal and content validity was confirmed by the experts, and their internal consistency was confirmed through Cronbach's alpha, and the structural equation model was used for hypothesis test. The results showed that team performance (0.82), team social responsibility (0.76), Spectator-orientation (0.70), team tradition (0.44), management quality (0.37), and financial stability (0.26) had the most impact on team identity of the audience, and team identity with a 0.80 regression coefficient, had effected the attendance intention. Therefore, sport teams can focus on the dimensions of the reputation of the sport teams by formulating and designing necessary and new strategies and programs, not only to achieve reputation, but also to create team identity, and finally to increase the spectators’ intention of attendance.
Keywords
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