Sport Management Studies

Providing a Framework for Systematic Analysis of the Production Process to the Consumption of Iranian Sports Goods

Document Type : Research Paper

Authors

Ali Nazarian 1
Mehrali Hemati Nejhad Toli 2
Noshin Benar 3

1 Ph.D. Student of Sport Management, University of Guilan

2 Professor of Sport Management, University of Guilan

3 Assistant Professor of Sport Management, University of Guilan

https://doi.org/10.22089/smrj.2019.6737.2397
Abstract
The aim of this study was to provide a framework for systematic analaysis of the production process to the consumption of Iranian sports goods. the research methodology was performed in terms of quality, process strategy and the objective was applied. The statistical population was selected two parts consists of human community (Directors of sports production companies, Professors in Economics and Sport Marketing, and ect) and the information community. the statistical sample was surveyed for targeted available selection (22 people and 54 documents) based on theoretical saturation and you will be considered. Research tools included systematic library study and the exploratory interview structure. the validity of tools using qualitative narrative methods was evaluated at a desirable level (Content validity, Kappa coefficient). The method of conceptual coding and frameworks were used for analyze the findings. The presented analytical framework consists of six phases of management, production, distribution, consumption, and outcomes. So that nine total view of the international environment, the internal environment, strategic management, production efficiency, organization of domestic distribution, export development, domestic consumption development, field-Identify external consumption and sustainable development. The conceptual model derived from the code strings is depicted as a process system from production to consumption (environment to the outcome). totally results showed that the factors determining the boom of the Iranian sports products market are not limited to a specific area, such as the production system, marketing or consumer culture, but in the process of production to consumption, and each stage requires a special strategy.

Keywords

Sports Marketing
Sports Products
Sports Industry
Sports Goods

Subjects

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Sport Management Studies
Volume 12, Issue 60
July and August 2020
Pages 125-150

  • Receive Date 29 November 2018
  • Revise Date 14 January 2019
  • Accept Date 03 February 2019

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