Sport Management Studies

Designing Model of Effective Marketing Chaotic Management in Environment of Development of Athletic Sport of Iran by ISM Model

Document Type : Research Paper

Authors

1 Ph.D. Student in Sport Management, Mashhad Branch, Islamic Azad University, Mashhad, Iran

2 Associate Professor in Sport Management, Mashhad Branch, Islamic Azad University, Mashhad, Iran

3 Assistant Professor in Sport Management, Mashhad Branch, Islamic Azad University, Mashhad, Iran

4 Associate Professor in Sport Management, Ferdowsi University of Mashhad, Mashhad, Iran

Abstract
The purpose of this study was to designing model of effective marketing chaotic management in environment of development of athletic sport of Iranby ISM model. The present research is qualitative research with a descriptive-analytical nature and in type of applied research that has been carried out through interpretive structural method. The statistical population of the study consisted of 15 faculty members and sport management and sports experts in sports federations selected by selective sampling. Firstly, through the Delphi process, interviews with experts and library research, research items were identified as 78 items. Subsequently, the components were compiled by the experts and finally, 12 components were identified for the items. Then interpretive structural process was implemented and the MICMAC analysis of the power of influence and dependence of components of the model was determined. The findings showed that the components have 5 levels and the first level includes chaotic points and creativity and innovation, the second level involves change management and evaluation performance, the third level includes structural design, team work and organizational learning, the fourth level includes the recognition of the environment and the fifth level is the economic and cultural-religious factors, information technology and social media. According to the findings, it is recommended that sport organizations for develop of athletic sport by accurately understanding the environment and community structure design the organization in such way that will be provide developing market share through managing and impacting on critical and chaotic points.

Keywords

Main Subjects

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Sport Management Studies
Volume 11, Issue 56
September and October 2019
Pages 181-204

  • Receive Date 20 November 2018
  • Revise Date 07 April 2019
  • Accept Date 08 May 2019

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