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The Effect of the Website's Environmental Signs on the Fans' Intention for Revision: Emphasizing the Role of the Mediator of Inner and Emotional States

Document Type : Research Paper

Authors

1 Professor of Sport Management, University of Kurdistan

2 Assistant Professor of Sport Management, Department of physical education, College of Human Sciences, West Tehran Branch, Islamic Azad university, Tehran, Iran

3 Ph.D. of Sport Marketing Management, University of Kurdistan

4 Ph.D. of Sport Management, Police Amin University

Abstract

The purpose of this study was to investigate Effect of the Website's Environmental Signs on the Fans' Intention for Revision: Emphasizing the role of the mediator of inner and emotional states the present research is purposeful and applied in terms of data collection as a descriptive survey research. The statistical community was formed by all fans of the Persepolis team. A total of 370 people participated in the study. The instrument for measuring the questionnaire was Karimi-al-Vicheh and Ali Talab (2017) and Sao et al. (2013). To examine and answer the questions, the questionnaire was studied by eight sports management professors. Convergence and convexity prove the reliability of the instrument. The results indicated that website design, content and website structure have a positive impact on the cognitive and emotional states of the fans. Also, Sobel test findings showed that the cognitive and emotional states of the fans provide a meaningful link between the dimensions of the website in order to re-visit the fans. As a general rule, soccer clubs can create an environment with standard web sites that allow them to create emotional and cognitive conditions for their fans and make them re-visit the web. They have made the website and thus achieve their desired goals.

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Sport Management Studies
Volume 12, Issue 60
July and August 2020
Pages 251-270
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History
  • Receive Date: 13 October 2018
  • Revise Date: 30 January 2019
  • Accept Date: 12 February 2019
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