Sport Management Studies

The Effect of Enduring Involvement in Adventure Tourism on Women’s Empowerment

Document Type : Research Paper

Authors

Marjan Saffari 1
Kolsoum Heidari 2
Mahdi Latifi Fard 3

1 Assistant Professor of Sport Management, Tarbiat Modares University, Tehran

2 M.Sc. of Leisure Management and Recreational Sports, Shahid Chamran University of Ahvaz

3 Ph.D. Student in Sport Management, Tarbiat Modares University, Tehran

https://doi.org/10.22089/smrj.2018.4942.1956
Abstract
The present study aimed to determine the effect of enduring involvement in adventure tourism on women’s empowerment. The methodology of the present research has been applied in terms of purpose, and from the perspective of the method, descriptive-Correlation was specifically based on structural equation modeling using Smart PLS 3 software. The research population consisted of all Iranian women involved in adventure tourism, out of whom 223 were selected by convenience sampling. Data were collected using Beckman’s (2013) Enduring Involvement in an Adventure Tourism Questionnaire and researcher-made questionnaire was used to measure the women’s empowerment. The validity of the questionnaires was assessed by the opinions of Sociology and Sport Management professors, and their reliability was confirmed by Cronbach’s alpha and composite reliability. The results indicated that Iranian women can be empowered in social, economic, physical, and political aspects by being involved in adventure. Furthermore, as adventure tourism involves outdoor physical activity, this type of empowerment gives Iranian women the opportunity to make important decisions which favorably influence their personal life. It is suggested that organizations in charge of women affairs give women the opportunity to participate in physical activities, especially adventure sports, as a new empowerment strategy.

Keywords

Enduring Involvement
Adventure Tourism
Women’s Empowerment
Self-Expression
Social Empowerment

Subjects

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Sport Management Studies
Volume 12, Issue 59
March and April 2020
Pages 113-134

  • Receive Date 19 October 2017
  • Revise Date 14 April 2018
  • Accept Date 05 May 2018

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