Document Type : Research Paper
Authors
1 M.Sc. in Sport Management, Kharazmi University
2 Assistant Professor of Sport Management, Kharazmi University
Abstract
Now days attention to the customer needs and respond to their demands in sports places through improved service quality and satisfaction is so important. Present study has been conducted to aim determination of the relationship between service quality (based on QUESC Model) and satisfaction and future intention students in extracurricular sport activities in Azad University of Hamedan. This study is descriptive and kind of correlation. The statistical population of this study included the user students of extracurricular sport activities programs at Azad University of Hamadan. According to Cochran formula 384 people were selected as the research sample. To measure of service quality (QUESC) questionnaire was used to measure of customer satisfaction, customer satisfaction questionnaire (OCS) was used and to measure of future intention participation, future behavior questionnaire was used. Research data were analyzed by using descriptive and inferential statistics such as Spearman, regression, Wilcoxon and Friedman. The results of this study indicated that there is a positive correlation between service quality and satisfaction and future intention. Other results indicated that 7.5% of variations variance in satisfaction through service quality and 22% of variations variance future intention through service quality can be explain. According to the results of the research, recommend to pay special attention to the service quality in sports clubs, in order to increase service quality, get more satisfaction and future intention.
Keywords
Main Subjects
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