Sport Management Studies

Designing a Strategy Map for Sports Equipment Manufacturing Companies and Ranking Strategic Objectives Using Fuzzy Prioritization Method: A Case Study: Cross Company)

Document Type : Research Paper

Authors

1 Assistant Professor of Management and Accounting, College of Farabi, University of Tehran, Qom

2 Assistant Professor of sport management, College of Farabi, University of Tehran, Qom

3 Teacher of Payame Noor University, Khorasan Razavi,

Abstract
A strategy map is a tool that communicates between the strategy desired by an organization and the processes and systems that contribute to the implementation of the strategy. This tool makes it possible for the staff to have a direct look at how the different activities are connected to the organization's comprehensive goals and to coordinate them in the best possible way. The present research, which uses causal relationships among strategic goals at different levels, designs and maps out the strategy of the company that produces cross-sports equipment. In this research, we first examine the strengths, weaknesses, opportunities, threats, and strategic themes, as well as the extent to which SWOT points are covered by strategic themes. Then the impact of the goals of each level on their level goals and the impact of the goals of each level on the higher-level goals are measured. Finally, the strategy map for the cross-company is outlined, and in order to prioritize strategic objectives, the fuzzy prioritization method is used.

Keywords

Main Subjects

  1. Bazargan, H. (2013). Presentation of methodology for designing a strategy map in the power industry using SIR and QFD (Case study: Mapna Boiler engineering and manufacturing company). (Master's thesis). University of Tehran, Tehran. (Persian).
  2. Braun, M., Latham, S., & Porschitz, E. (2016). All together now: Strategy mapping for family businesses. Journal of Business Strategy, 37(1), 3-10.
  3. Chytas P. (2008). A proactive fuzzy cognitive balanced scorecard. Paper Presented at IEEE World Congress on Computational Intelligence Systems. Hong Kong, China.
  4. Creelman, J., & Makhijani, N. (2008). How leading organizations successfully implement corporate strategy with the balanced scorecard, The OTI Thought Leadership Series, 1, 1-16.
  5. Elahi, S. M., Hosseini, S., Dadras, M., & Zafari. N (2014). Constructing a strategy map for manufacturing companies with key indicators of the balanced scorecard (Case study: Mihan company). Journal of Industrial Management, 6(1), 1-22 (Persian).
  6. Grant, R. M. (2015). Contemporary strategy analysis (9th Ed.). John Wiley & Sons.
  7. Hoye, R., Smith, A. C., Nicholson, M., & Stewart, B. (2015). Sport management: principles and applications. America: Routledge.
  8. Kaplan, R., & Norton, D. (2000). The strategy-focused organization: How balanced scorecard companies thrive in the new business environment. America: Harvard Business School Press.
  9. Kaplan, R., & Norton, D. (2008). Execution premium. America: Harvard Business School Press.
  10. Kaplan, R. S., & Norton, D. P. (1992). The balanced scorecard: Measures that drive performance. Harvard Business Review, USA
  11. Nezhadsajadi, S. (2012). Developing a strategy implementation pattern and designing a strategy map for Tehran Municipality Sport Organization by balanced scorecard. (Doctoral dissertation). University of Tehran, Tehran. (Persian).
  12. Rezaiyan, A. (2009). Principles of organization and management (13th ed.). Tehran: Samt. (Persian).
  13. Rodríguez Bolívar, M. P., López Hernández, A. M., & Ortiz Rodríguez, D. (2010). Implementing the balanced scorecard in public sector agencies: An experience in municipal sport services. Available at: http://digibug.ugr.es/handle/10481/33164, 20 April 2017
  14. Rosenberg Hansen, J., & Ferlie, E. (2014). Applying strategic management theories in public sector organizations: Developing a typology. Public Management Review, 18(1), 1-19.
  15. Safari, H., & Khan Moohammadi, E. (2013). Draw a strategy map by considering the attitude and confidence level of decision makers using the FEMALE DEMATEL technique, Modiriyat- Farda Journal. 12(37), 51-68.
  16. Siroos, A. (2006). Explaining native methodology mapping objectives and strategies (case study: Mapping the objectives and strategy of Khuzestan Water and Power Organization). Paper Presented at First International Conference on Strategic Management, Tehran
  17. Smith, R. (2006). Business process management and the balanced scorecard: Focusing processes on strategic drivers. New Jersey, wiley: Kindle Edition.
  18. Vahdani, M., Hamidi, M., Khabiri, M., & Alidoust. E. (2016). Codification a strategy map of physical education and sports activities in Ministry of Education of Iran. Research on Educational Sport, 5(12), 17-36. (Persian).
  19. Wu, H. Y. (2012). Constructing a strategy map for banking institutions with key performance indicators of the balanced scorecard. Evaluation and Program Planning, 35(3), 303-20.
  20. Yüksel, H., & Coşkun, A. (2013). Strategy focused schools: An implementation of the balanced scorecard in provision of educational services. Procedia-Social and Behavioral Sciences, 106, 2450-9.
Sport Management Studies
Volume 10, Issue 51
December 2018 & January 2019
November and December 2018
Pages 205-226

  • Receive Date 26 March 2018
  • Revise Date 04 June 2018
  • Accept Date 09 July 2018

Home

Publication Ethics

Submit Manuscript

News

Journal Metrics

Contact Us