Sport Management Studies

Designing a Strategy Map for Sports Equipment Manufacturing Companies and Ranking Strategic Objectives Using Fuzzy Prioritization Method: A Case Study: Cross Company)

Document Type : Research Paper

Authors

Mohammad Reza Fathi 1
Ali Saberi 2
Amir Hossin Behrooz 3

1 Assistant Professor of Management and Accounting, College of Farabi, University of Tehran, Qom

2 Assistant Professor of sport management, College of Farabi, University of Tehran, Qom

3 Teacher of Payame Noor University, Khorasan Razavi,

https://doi.org/10.22089/smrj.2018.5673.2132
Abstract
A strategy map is a tool that communicates between the strategy desired by an organization and the processes and systems that contribute to the implementation of the strategy. This tool makes it possible for the staff to have a direct look at how the different activities are connected to the organization's comprehensive goals and to coordinate them in the best possible way. The present research, which uses causal relationships among strategic goals at different levels, designs and maps out the strategy of the company that produces cross-sports equipment. In this research, we first examine the strengths, weaknesses, opportunities, threats, and strategic themes, as well as the extent to which SWOT points are covered by strategic themes. Then the impact of the goals of each level on their level goals and the impact of the goals of each level on the higher-level goals are measured. Finally, the strategy map for the cross-company is outlined, and in order to prioritize strategic objectives, the fuzzy prioritization method is used.

Keywords

Strategy Map
Fuzzy Logic
Fuzzy Prioritization Method
Balanced Scorecard

Subjects

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Sport Management Studies
Volume 10, Issue 51
December 2018 & January 2019
November and December 2018
Pages 205-226

  • Receive Date 26 March 2018
  • Revise Date 04 June 2018
  • Accept Date 09 July 2018

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