Document Type : Research Paper
Authors
1 Ph.D. Student of Marketing Management and Sports Media, University of Kurdistan
2 Ph.D. Student of Sport Management, University of Urmia
3 Assistant Professor of Sport Management, University of Kurdistan
Abstract
The purpose of this study was to analyze the indicators of personal sales on the behavior of youth shopping in sport products. The present research is purposeful and applied in terms of data collection as a descriptive survey research. The statistical population consisted of all young consumers in the country. 232 people were selected by random sampling method and the questionnaire was distributed online. The instrument for measuring the questionnaire adapted from Yousef (2016) was modified by the researchers. In order to present the model, convergence and divergence validity has been used with smart PLS2 software. The findings showed that personal characteristics, store features, product offerings and promotions provided by retailers have a significant impact on the behavior of young people. Generally, vendor's integrity, skill and ability, the quality of the goods offered alongside the favorite and fitted space of the store should be the main pillars to increase the sales.
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Main Subjects
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