Sport Management Studies

Determining strategy of Winter sports tourism development in Province of Chaharmahal and Bakhtiari

Document Type : Research Paper

Authors

1 Ph.D. Student of Sport Management, University of Tehran (Farabi)*

2 Assistant Professor of Sport Management, University of Tehran (Farabi)

3 Ph.D. Student of Sport Management, University of Tehran (Farabi)

Abstract
Todays, tourism and attract tourists is as one of the most important issues in recognition of the potential of a region and attract domestic and foreign investment all around the world. In fact, tourism has become one of the main pillars of the world trade economy. The purpose of this study was to identify factors that influence the development of sports tourism of Chaharmahal and Bakhtiari, strategy formulation and prioritize these strategies. In this study, the research is functional, based no objective and type, the research is descriptive – analytic. The study population consisted of 68 high and middle managers, sports managers, investors and experts that are active in the tourism sector. Combining AHP with SWOT was used to data analysis. The results of data analysis revealed that among the developed strategies, “Providing investment fields for winter sports”, “introduced Chaharmahal and Bakhtiari Province as a tourism hub for winter sports” and “summer tourist centers to attract tourists in all seasons” are most important investment strategies for the development of tourism in the province of Chahar Mahal and Bakhtiari.

Keywords

Main Subjects

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Sport Management Studies
Volume 10, Issue 49
August & September 2018
July and August 2018
Pages 115-138

  • Receive Date 11 May 2017
  • Revise Date 18 September 2017
  • Accept Date 23 October 2017

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