Sport Management Studies

Determining strategy of Winter sports tourism development in Province of Chaharmahal and Bakhtiari

Document Type : Research Paper

Authors

Salim Abbasi 1
Ghodratollah Bagheri 2
Roohollah Asgari 3

1 Ph.D. Student of Sport Management, University of Tehran (Farabi)*

2 Assistant Professor of Sport Management, University of Tehran (Farabi)

3 Ph.D. Student of Sport Management, University of Tehran (Farabi)

https://doi.org/10.22089/smrj.2017.4129.1795
Abstract
Todays, tourism and attract tourists is as one of the most important issues in recognition of the potential of a region and attract domestic and foreign investment all around the world. In fact, tourism has become one of the main pillars of the world trade economy. The purpose of this study was to identify factors that influence the development of sports tourism of Chaharmahal and Bakhtiari, strategy formulation and prioritize these strategies. In this study, the research is functional, based no objective and type, the research is descriptive – analytic. The study population consisted of 68 high and middle managers, sports managers, investors and experts that are active in the tourism sector. Combining AHP with SWOT was used to data analysis. The results of data analysis revealed that among the developed strategies, “Providing investment fields for winter sports”, “introduced Chaharmahal and Bakhtiari Province as a tourism hub for winter sports” and “summer tourist centers to attract tourists in all seasons” are most important investment strategies for the development of tourism in the province of Chahar Mahal and Bakhtiari.

Keywords

Tourism Industry
The Hybrid Approach SWOT-AHP
Natural Potential
Subjects
  1. Adabi Firoozjah, J. (2007). Investigating the factors affecting the development of sporting tourism in the country: emphasizing the natural attractions of sport. (Unpublised master's thesis). Tarbiat Modares University Tehran.
  2. Alvani, S., & Masoomeh, P. (2006). Tourism management process. Cultural Research Bureau (Persian).
  3. Amaize, O. (2011). The need for academic programs in tourism, arts and culture, sport and healthcare management in the UAE. World Journal of Management, 3(1), 96-108.
  4. Bahrami, R., Habibi, S ., & Gaderi, R. (2011). Strategic planning of development of rural tourism (case study in rural areas of Kurdistan). Urban Ecology Research, 20(2), 61-74.
  5. Bonesbardi, A., Rahimizadeh, M., Asadi, H., & Mahmoodi, A. (2013). The relationship between motivation and satisfaction PystHay tourists skiing in Tehran. Journal of Sport Management,13(1), 53-69. (Persian).
  6. David, M.E. (2009). The quantitative strategic planning matrix (QSPM) applied to a retail computer store the coastal business. Journal of strategic management. 8(1), 42-52.
  7. Devine, A., & Devine, F. (2004). The politics of sport tourism in Northern Ireland. Journal of Sport Tourism, 9(2), 171-182.
  8. Esfahani, N. (2009). Investigating and analyzing the factors affecting the development of domestic and foreign sports tourism industry and presenting strategic planning model in the country. (Unpublished master's thesis). University of Isfahan, Isfahan.
  9. Fouladgard, M. M., Yakhchali, S. H., Chamzini, A.Y., Basiri, M. H. (2011). Evaluating the strategies of Iranian mining sector using an integrated model. International Confernce on Financial Management and Economics Proceedings, 58-63.
  10. Ghiamirad, A,. Moharamzadeh, M,. & Hoseinpoor, B. (2008). The relationship between tourism and sport managers and administrators of sports tourism in Iran. Olympic,22(4), 51-61. (In Persian).
  11. ezarjeribi, J. (2011). Feeling social security from the viewpoint of tourism expansion. Geography and Environmental Planning Journal, 10(2), 56-71. (In Persian).
  12. Honarvar, A., Mosharaf, B., & Ghafoori, F. (2005). Factors driving tourists to inernational sporting events held in the country. Olympic,16(1), 51-64. (In Persan).
  13. 13.Ireland, R. D., & Webb, J. W. (2007). Strategic entrepreneurship: Creating cometitive advantage through streams of innovation. Business Horizons, 50(1), 49-59 .
  1. Kianimoghadam, M., Asgari, H., Aiesheh, H., & Hasanzadeh, F. (2012). Branding of tourism with particular emphasis on the impact of tourism on the development of tourism in Chabahar. Presented at First National Conference of Islamic Republic of Iran Chabahar,chabahar . (In Persian).
  2. Kellet, P., Hede, A., & Chalip, L. (2008). Social policy for sport events: Leveraging (reletionships with) teams from other nations for community benefit. European Sport Management Quarterly, 8(2), 101-121.
  3. Kurttila, M., Pesonen, M., Kangas, J., & Kajanus, M. (2000). Utilizing the analytic hierarchy process (AHP) in SWOT analysis: A hybrid method and its application toa forest-certification case. Forest Policy and Economics, 1, 41-52.
  4. Mazloomi, N., & Jalali, S. (2014). Assessing barriers to implementing strategies in the tourism industry. Journal of Tourism Management,12(4), 1-26. (In Persian).
  5. Moharamzadeh, M. (2009). Fundamentals of sports tourism. Orumieh. Publications .
  6. Moinfard, M., Shooshinasab, P., & Kazemnejad, A. (2014). Strategies for recreational sport tourism development in Iran. Journal of Management and Development of Sports, 24(2), 1-17. (In Persian).
  7. Nasrollahi, Z., Jahanbazi, N., & Naseri, T. (2014). Classification provinces in the country in terms of tourism gravity. Journal of Tourism Management, 7(3), 17-38. (In Persian).
  8. Papoliyazdi, M., & Saghaie, M. (2007). Tourism nature and implications. Tehran: Samt. (In Persian).
  9. Pasonen, M., Kurttila, M., Kangas, J., Kajanus, M., & Heinonen, P. (2000) Assessing the priorities using A’WOT among resource managementstrategies at the Finnish forest and park service. Forest Science, 47(4), 534-541.
  10. Ranjbarian, B., Khazaiepoor, J., & Baluie, H. (2012). Analysis of strengths, weaknesses, opportunities and threats of foreign tourism in Isfahan province using Fuzzy analytic hierarchy process. Journal of Planning and Development of Tourism,18(4), 13-34. (In Persian).
  11. Sedighzarei, S. (2005). Analytical review of sports tourism in Tehran. (Unpublished master's thesis). Islamic Azad University, Science and Research of Iran, Tehran. (In Persian).
  12. Shinno, H., Yoshioka, H., Marpaung, S., & Hachiga, S. (2006). Quantitative SWOT analysis on global competitiveness of machine tool industry. Journal of Engineering Design, 17(3), 251-258.
  13. Shokoohi, A., Buzar, M., & Modoodi, M. (2014). The effects of tourism on the quality of life of the host society study: City Bandar Turkmen. Journal of Geographical Space, 101-125. (In Persian).
  14. Verasi, H., & Taheri, P. (2010). Feasibility study of tourism potential in Saqez using SWOT model. Journal of Urban Management,, 38-52. (In Persian).
  15. Weed, M. (2006). The influence of policy makers perception on sport tourism policy development. Tourism Review International, 10, 227-240.
  16. Weihrich, H. (1982). The SWOT matrix: A tool for situational analysis. Journal of Long Range Planning, 15, 261-270.
  17. Zariabadi, Z., & Bahar, A. (2013). Factors affecting the development of the tourism industry assessment of Chabahar utilizes a network process ANP. Journal of Iranian Architector & Urban, 28-43. (In Persian).
Sport Management Studies
Volume 10, Issue 49
August & September 2018
July and August 2018
Pages 115-138

  • Receive Date 11 May 2017
  • Revise Date 18 September 2017
  • Accept Date 23 October 2017

Home

Publication Ethics

Submit Manuscript

News

Journal Metrics

Contact Us