Sport Management Studies

Presenting a Model on the Effects of Qualitative Elements of One Sport Website on the Appetite of Users

Document Type : Research Paper

Authors

1 Associate Professor of Sport Management, University of Mazandaran

2 Assistant Professor of Sport Management, Sport Science Research Institute

3 Ph.D. in Sport Management, University of Mazandaran

Abstract
The aim of this study is presenting a model on the effects of qualitative elements of one sport website on the appetite of users. The method was correlational and this study was done as a field survey. The study population were all users of this sport website. Due to the restrictions on access, the research instrument was distributed among Premier League spectators that they were users of this sport website. The questionnaires were distributed at 3 stadiums, Yadegar Imam in Tabriz, Naghsh Jahan in Isfahan and Azadi in Tehran. These three cities are from the greatest number of spectators in football primer league. By using literature review of recent researches about web sites field, especially sport web sites, the survey questionnaire was designed that were confirmed face and content validity by 9 of the instructors. The reliability of the study was done by a pilot study. The results showed that the quality elements of this sport website have direct and positive impact on the electronic appetite of users that systematic aspect was the most important quality elements of this sport website. Finally, according to the results of this model, was suggested to the managers to gain detailed information about understanding sport fans behaviors in online business and by identifying and providing online user needs perfectly, try to attract more audiences and maintain their current audience to benefit from the widespread presence Sport Online users.

Keywords

Main Subjects

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Sport Management Studies
Volume 11, Issue 57
November and December 2019
Pages 141-158

  • Receive Date 09 July 2017
  • Revise Date 17 October 2017
  • Accept Date 24 October 2017

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