Sport Management Studies

Keywords = Brand Community

Number of Articles: 2

Developing an Interactive Behavior model for Social Media-Based Brand Community Members (A Case Study of Fans of Professional Football Clubs)

Volume 11, Issue 55, July and August 2019, Pages 189-208

https://doi.org/10.22089/smrj.2019.6089.2223

Tahereh Seifi Salmi, Nooshin Benar, Habib Honari

Development of Effect Model Community Brand on the Characteristic of Brand

Volume 9, Issue 46, January and February 2018, Pages 125-140

https://doi.org/10.22089/smrj.2017.4366.1839

Mehdi Rastgari, Seyed Ehsan Amirhosseyni, Ahmad Torkfar

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