Volume 15 (2023-2024)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017-2018)
Volume 8 (2016-2017)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Keywords = Cause-Related Marketing
Number of Articles: 2
The Effect of Cause-Related Marketing on the Perception and Preference of Sports Services, with an Emphasis on the Role of Moral Pleasure and Loyalty of Altruist Type Athletes
Volume 10, Issue 49, July and August 2018, Pages 159-182
The Effect of Team and Organizational Identity on Consumer’s Attitude Toward CRSM
Volume 10, Issue 48, May and June 2018, Pages 215-242