Keywords = Sports Products
Number of Articles: 6

The consumer's response of the utilitarian and hedonic sports products to sell-hard and soft-hard

Volume 13, Issue 65, July and August 2021, Pages 251-277

https://doi.org/10.22089/smrj.2019.6999.2469

sardar mohammadi; mojtaba Ghasemi; Abbas jahan Tab Nejad

Identify the Mental Patterns of Experts about Consumers of Mimicry and Fake Brands of Sports Products

Volume 12, Issue 61, July and August 2020, Pages 241-264

https://doi.org/10.22089/smrj.2019.7174.2510

Mohammad Kashtidar; Mahdi Talebpour; Masoud Darabi; Ahmad Nazari Torshizi

Development and Validation of the Scale of the Purchase Style of Sport Products in Iran

Volume 11, Issue 55, July and August 2019, Pages 231-250

https://doi.org/10.22089/smrj.2018.5789.2159

Mohammad Hassan Solhjoo; Farshad Tojari; Ali Zarei

Role of the Characteristics of Information Source in Word of Mouth Advertising of Sports Apparel

Volume 9, Issue 42, July and August 2017, Pages 113-136

https://doi.org/10.22089/smrj.2017.965.1256

Mehdi Jokar; Ebrahim Alidoost Ghahfarokhi; Majid Jalali Farahani