Volume 15 (2023-2024)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017-2018)
Volume 8 (2016-2017)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Keywords = Brand Identification
Number of Articles: 2
Developing a Sports Brands Love Model among Iranian Consumers Using Qualitative and Quantitative Analyses
Volume 11, Issue 58, January and February 2020, Pages 243-268
Investigating the Effect of Brand Identification on Successful Brand Extension: Analyzing the Role of Brand Love, Brand Commitment, and Brand Loyalty
Volume 8, Issue 40, January and February 2017, Pages 187-208