1) Akbari Yazdi, H, Hamidi, M, Sajadi, N, Khabiri, M. (2011). Complete the HOQ (house of quality) of IRIran football premier league using QFD and Seroquel) . Sport management studies, 25(1): 15-38. (Persian)
|
2) Argill, C, Pennazio, V. (2011). Brand equity in team sports) (Unpublished Doctoral Disertaion). Copenhagen Business School.
|
|
3) Bazargan, A) (2009) Introduction to quality and combined research approach Tehran: Didar. (Persian)
|
|
4) Brand Finance (2002) 50 Top brands in football Retrieved from: www.brandfinance.com. 2002/05/05.
|
|
5) Ehsani, M., & Javani, V (2012) Exploring the effect of successful teams brand on fatifulliness of fans in Iran football league. Applied Reseaches in Management and Life Science. 1(2): 89-96. (Persian)
|
|
6) Elahi, A (2008). Obstacle and alternatives of economic development Doctorate dissertation. Tehran: Tehran University. Persian.(
|
|
7) Elahi, A., Sajadi, N., Khabiri, M., & Abrishami, H. (2010) Obstacles of found rising develoment from sponsorship in Irans football industry. Sport Management Journal. 1(1): 189-202. (Persian).
|
|
8) Goulding, C. (2002) Grounded theory: A practical guide for management, business and market researchers. London: Sage Publication.
|
|
9) Heidari, M., & Sharifian, A. (2013). Online appraisal in Iran’s football clubs. Articles booklet of 2nd International Congress on Science and Football. Tehran: Iran National Football Academy. 123-5. (Persian).
|
|
10) Hosseini, E. (2010). Designing optimized sport marketing model of Iran football league. Harkat. 38(4): 38-50. (Persian).
|
|
11) Javani, V., Soltan Hosseini, M., Rahnama, N., & Nasr Esfehani, D. (2012). Study of effective factors of fans brand loyalty in Iranian professional football league. Journal Sport Management. 3(9): 87-107. (Persian).
|
|
12) Javani, V., Ehsani, M., Amiry, M., & Kozechian, H. (2013). Brand management model in sport industry of Iran: Professional football league case. International Journal of Research in Business and Social Science, 2(3): 68-76. (Persian).
|
|
13) Irann Football Pro League. (2011). Brand as a football club heart) Cheshm andaz Journal, 23-35. (Persian).
|
|
14) Kendall, J. (1999). Axial coding and the grounded theory controversy) Western Journal of Nursing Research, 21(6): 743-57.
|
|
15) Koo, J. (2009). Brand management strategy for Korean professional football teams: A model for understanding the relationships between team brand identity, fans’ identification with football teams, and team brand. (Unpublished Doctoral Dissertation). Brunel University School of Engineering and Design)
|
|
16) Meffert, H., & Burmann, C. (1996). Identitätsorientierte markenführung- grundlagen für das) Management von Markenportfolios (Arbeitspapier Nr. 100). Münster: WGMU. 13 (3): 49-67.
|
|
17) Meffert, H., & Burmann, C. (2002). Theoretisches grundkonzept der identitätsorientierten markenführung) In H. Meffert, C. Burmann, & M. Koers (Eds)., Marken Management. 20(2): 35-72.
|
|
18) Morrow, S. (1999). The new business of football (1st ed). McMillan Press LTD.
|
|
19) Philipe, K., & John, G. (2004). International marketing. H. Nikoo Maram, & M) Abdolvand, Trans). Tehran: Azad University. (Persian)
|
|
21) Pitney, A., & Parker, J. (2009). Qualitative research in physical activity and the health professions. Canada: Human Kinetics. 56.
|
|
22) Rahimi Zadeh, M., Sajadi, N., & Goodarzi, M. (2013). Comprison of online marketing, media content and interaction with fans through clus website) Aricles booklet of 2nd International Congress on Science and Football. Tehran: Iran National Football Academy. 60-3. (Persian).
|
|
23) Ramezani, R. (2008). Economic study in sport investigation: case study, football. Tehran: Sport Ministry. 45. (Persian).
|
|
24) Rasooli, M., Elahi, A., & Saatchian, V. (2012). Estimation of competitive balance in Iran’s football pro league. Sport Management and Motor Control Journal) 2(4): 136-148. (Persian).
|
|
25) Rasooli, M., Elahi, A., & Saatchian, V. (2013). Power distribution in Iran and Europe football pro league using economic indices. Sport Management Studies Journal. 17 (1): 175-91. (Persian).
|
|
26) Richelieu, A. (2011). Football brand management: Minor league vs. champions league. Journal of Sponsorship, 4 (2): 178-89.
|
|
27) Richelieu, A. (2003). Building the brand equity of professional sports teams. Unpublished Doctoral Desertion. Quebec University, Lava.
|
|
28) Seyedjavadin, S, & Shams, R (2011). Determining factors of sport shoes brand equity) Human and Social Management Studies.7, (25): 73-96. (Persian).
|
|
29) Saatchian, V., Rasooli, M., & Elahi, A. (2011). Power equilibration, analyzing the proses of competitive equilibration in Iran and Europe football league. Sport Management Studies Journal. 4(15): 129-145. (Persian).
|
|
30) Shahsavand, H., Shabani, A., & Gomar, K .(2013). Studying the challenges of football in Iran. The First International Football Congress. Tehran: Football Federation. 45-7.
|
)