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Analysis of affective factors on the status of IRANs Fitness club via qualitative approach

Document Type : Research Paper

Authors

1 Assisstance Professor of Sport Management, Sport Science Research Institute

2 Associate Professor of Sport Management, Mazandaran University

Abstract

The purpose of this study was to analyze the affective factors on the status of the Iran¢s fitness clubs. This survey was exploratory and qualitativewith Constructive approach that is used the grounded theory method. The statistical populations included of the experts and scholars of the bodybuilding Federation and province bodies, Sport and Youth Ministry and province offices, managers, coaches and clients of clubs, and some university professors (n=38). Samples were selected from 5 different provinces with Snowball Techniques and targeted method and continued until saturation. For data gathering in the first phase used of library studies, regulations, documents, books and Internet sites. In the second phase data collected from samples through open-ended questions and semi-structured interviews. For data analysis, three-step encoding open, axial and selective by Maxqda software version 10 was used. In the first phase, 427 codes extracted and were classified at 34 concepts. In the second stage concepts combined into three main categories and were divided inside the club, outside the club and mediators. In the final stage on the base of issues relations the research model was derived. Model confirmed through focus group method. This model can help to create a healthy climate in the clubs, the creation of a stable income, generate employment in the clubs, cultural development and ethics, enhance customer satisfaction and improve society's attitude to the fitness clubs.

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References
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Sport Management Studies
Volume 11, Issue 53
March and April 2019
Pages 59-82
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History
  • Receive Date: 09 April 2017
  • Revise Date: 04 July 2017
  • Accept Date: 12 August 2017
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