Sport Sciences Research Institute Sport Management Studies 2538-3213 12 62 2020 09 22 The Paradigm of Improving the Culture of Sports at Home during the Outbreak of the Coronavirus The Paradigm of Improving the Culture of Sports at Home during the Outbreak of the Coronavirus 265 290 2125 10.22089/smrj.2020.8750.2988 FA Bahman Tayyebi Assistant Professor of Sport Management, Department of Sport Sciences, Faculty of Humanities and Social Sciences, Golestan University, Gorgan, Iran 0000-0003-4335-408X Farideh Asadi Assistant Professor of Sport Management, Department of Physical Education, Urmia Branch, Islamic Azad University, Urmia, Iran Hamid Janani Assistant Professor of Sport Management, Department of Physical Education, Tabriz Branch, Islamic Azad University, Tabriz, Iran Journal Article 2020 04 16 The aim of this study was to develop a paradigm of improving the culture of sports at home during the outbreak of the coronavirus. The research method was qualitative. In this study, using targeted sampling method and theoretical saturation technique, 14 people were selected to identify the model of development of sports culture improvement at home at the time of the outbreak of coronavirus and interviews were conducted with them. Developing a culture of home improvement during the outbreak of coronavirus, semi-structured interviews) with focus groups (and study of documents. Linoleum and Guba evaluation methods were used to ensure the validity and reliability of the study. The paradigmatic model of this research is based on the paradigm model). Strauss and Corbin were designed in this model, causal conditions, individual factors, the attractiveness of the sport Awareness and awareness-raising processes are shown to improve the culture of exercise at home during the outbreak of coronavirus. Also contextual conditions, competitive factors, motivation for physical fitness, and excitement and feeling to have an approach to improving the culture of exercise at home during the outbreak of coronavirus. However, these conditions must be taken into account in order to be more successful in the implementation of this process. The aim of this study was to develop a paradigm of improving the culture of sports at home during the outbreak of the coronavirus. The research method was qualitative. In this study, using targeted sampling method and theoretical saturation technique, 14 people were selected to identify the model of development of sports culture improvement at home at the time of the outbreak of coronavirus and interviews were conducted with them. Developing a culture of home improvement during the outbreak of coronavirus, semi-structured interviews) with focus groups (and study of documents. Linoleum and Guba evaluation methods were used to ensure the validity and reliability of the study. The paradigmatic model of this research is based on the paradigm model). Strauss and Corbin were designed in this model, causal conditions, individual factors, the attractiveness of the sport Awareness and awareness-raising processes are shown to improve the culture of exercise at home during the outbreak of coronavirus. Also contextual conditions, competitive factors, motivation for physical fitness, and excitement and feeling to have an approach to improving the culture of exercise at home during the outbreak of coronavirus. However, these conditions must be taken into account in order to be more successful in the implementation of this process. https://smrj.ssrc.ac.ir/article_2125_a012869311d64a44b5a0d567cd20de04.pdf