Sport Sciences Research Institute Sport Management Studies 2538-3213 12 60 2020 06 21 Providing a Framework for Systematic Analysis of the Production Process to the Consumption of Iranian Sports Goods Providing a Framework for Systematic Analysis of the Production Process to the Consumption of Iranian Sports Goods 125 150 1585 10.22089/smrj.2019.6737.2397 FA Ali Nazarian Ph.D. Student of Sport Management, University of Guilan Mehrali Hemati Nejhad Toli Professor of Sport Management, University of Guilan 0000-0001-6999-9797 Noshin Benar Assistant Professor of Sport Management, University of Guilan 0000-0002-3377-2889 Journal Article 2018 11 29 The aim of this study was to provide a framework for systematic analaysis of the production process to the consumption of Iranian sports goods. the research methodology was performed in terms of quality, process strategy and the objective was applied. The statistical population was selected two parts consists of human community (Directors of sports production companies, Professors in Economics and Sport Marketing, and ect) and the information community. the statistical sample was surveyed for targeted available selection (22 people and 54 documents) based on theoretical saturation and you will be considered. Research tools included systematic library study and the exploratory interview structure. the validity of tools using qualitative narrative methods was evaluated at a desirable level (Content validity, Kappa coefficient). The method of conceptual coding and frameworks were used for analyze the findings. The presented analytical framework consists of six phases of management, production, distribution, consumption, and outcomes. So that nine total view of the international environment, the internal environment, strategic management, production efficiency, organization of domestic distribution, export development, domestic consumption development, field-Identify external consumption and sustainable development. The conceptual model derived from the code strings is depicted as a process system from production to consumption (environment to the outcome). totally results showed that the factors determining the boom of the Iranian sports products market are not limited to a specific area, such as the production system, marketing or consumer culture, but in the process of production to consumption, and each stage requires a special strategy. The aim of this study was to provide a framework for systematic analaysis of the production process to the consumption of Iranian sports goods. the research methodology was performed in terms of quality, process strategy and the objective was applied. The statistical population was selected two parts consists of human community (Directors of sports production companies, Professors in Economics and Sport Marketing, and ect) and the information community. the statistical sample was surveyed for targeted available selection (22 people and 54 documents) based on theoretical saturation and you will be considered. Research tools included systematic library study and the exploratory interview structure. the validity of tools using qualitative narrative methods was evaluated at a desirable level (Content validity, Kappa coefficient). The method of conceptual coding and frameworks were used for analyze the findings. The presented analytical framework consists of six phases of management, production, distribution, consumption, and outcomes. So that nine total view of the international environment, the internal environment, strategic management, production efficiency, organization of domestic distribution, export development, domestic consumption development, field-Identify external consumption and sustainable development. The conceptual model derived from the code strings is depicted as a process system from production to consumption (environment to the outcome). totally results showed that the factors determining the boom of the Iranian sports products market are not limited to a specific area, such as the production system, marketing or consumer culture, but in the process of production to consumption, and each stage requires a special strategy.

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